OOTD · Outfit of the day
Privacy policy
Effective 4 November 2026 · replaces the version of 1 November 2026
OOTD is an app made by withStudioX ("we"). This page says what the app collects, why, who else receives it, and how you can see or delete it. To reach us about any of it, write to support@outfitoftheday.online.
In short
- We keep your account, your photos and your wardrobe so the app can work.
- Your photos, the descriptions of your clothes and, for Crowd check, your city and the people you add go to AI providers only after you say yes.
- No advertising networks, no tracking across other apps or websites, and your data is not sold.
- Brands can pay to list their clothes in the app under "Worth buying for your style", always marked Sponsored. They receive counts only, never who you are. The same list also shows pieces from shops we pick ourselves; those shops pay nothing and receive nothing.
- You can delete everything from inside the app.
What we collect
| What | Why |
|---|---|
| If you start without an account: an anonymous guest account with no name or email, the photo you add and the pieces found in it, and a count of the AI images started from your IP address that day. | So you can try the app before signing up, and to limit how many free images one place can start. When you sign up, the guest wardrobe moves to your account. |
| Your name and email address, which Apple or Google give us when you sign in with them. If you use Apple's Hide My Email, we receive the private address Apple makes for you instead of your own. Google also passes the web address of your profile picture to the sign-in service; the app does not use or show it. We never see your Apple or Google password. | To sign you in and keep your wardrobe yours. |
| Photos of your clothes that you add, and the images of single garments made from them. | To build your wardrobe. |
| A full-length photo of yourself, if you add one, and the images made of you wearing an outfit. | To show outfits on you. Outfits are never shown on anyone else. |
| Details of each garment (type, colour, pattern, fit and similar, and what it cost if you add that), your outfits, what you saved or planned, and what you wore on which day. | To recommend outfits and avoid repeats. |
| What you tell the app you wear: Western or Eastern clothes, men's or women's cuts, and the types of garment. | To show only the kinds of clothes you own. |
| Your dress-code preference and a city you choose. We do not read your device's location. | To pick outfits that suit your day and the weather, and for Crowd check to imagine people from there. |
| The people you add to Crowd check: the name you give each (such as "My mother-in-law") and any short note about them, and the reactions Crowd check imagined. | So Crowd check can answer as them, and does not ask the same thing twice. |
| What you bought in the app (a subscription or credits) and how many AI credits you have used. Payment is handled by Apple or Google; we never receive your card details. | To give you what you paid for. |
| A count of the AI requests made for your account each day, and what they cost us. | To apply daily limits and keep the service affordable to run. |
| When you ask friends to vote on a look: the picture you chose to share (the outfit laid out, or you in it only if you switch that on), your question, and the votes and any words left on the vote page. Anyone with the link can see the picture and the question for 7 days; the words are shown only to you. The vote and its picture are deleted a week after it closes, when you delete it, or with your account. | So friends can tell you what they think without installing anything. |
| Outfits you plan for days ahead, and events you add: their name, date, occasion, the groups of people you say will be there (such as "In-laws"), and the look you chose. | To make a planned outfit that day's pick, and to warn you before the same people see the same outfit again. |
| Your conversation with Ask your stylist: the messages you send and its replies. One conversation is kept, the last 40 messages of it, until you start over or delete your account. | So the stylist can answer about your own clothes and follow what was said before. |
| Your invite code, whose code you joined with (if any), and how many of the friends you invited were rewarded. | To give you and your friends the free try-ons for an invitation, once each. |
| Counts of what is used in the app, such as which screens are opened, how many pieces were added and whether a purchase was started. They are kept on our own server as daily totals; for your account we keep only the day you started and the day each first step happened (such as your first try-on). | To learn which parts of the app help people and which get in the way. Nothing is sent to an analytics or advertising company. |
| Under "Worth buying for your style": which brands' products were listed to you that day, which you opened in the shop, which you tried on, and the brands you said you are not interested in. A product you try on is copied into your Thinking of Buying. | To count each product once a day, to make the first try-ons of a brand's product free (the brand pays for them), and to stop listing a brand you are not interested in. Products are chosen on our server from the clothes in your wardrobe and the phone's region, nothing else. Brands receive only daily totals for each product (how many people it was listed to, how many tapped Try on or opened the shop link, how many try-ons were made), never who. |
| Crash reports: when the app crashes, what it was doing (the code, the device model and system version), without your name, email or photos. | To find and fix the fault. Sent to Google's Firebase Crashlytics. |
| Technical records of requests to our server, such as the time, your account's internal id and your IP address. | To keep the service running and secure, and to fix faults. |
The app has no advertising or tracking software in it, and no analytics or advertising company receives anything from it. Brands' listings are shown by the app itself, labelled Sponsored; opening a shop link takes you to the brand's own website, which has its own privacy policy. Plus members are not shown them. This website sets no cookies and loads nothing from other companies.
Accounts made before 11 October 2026 with an email address and a password: that password is held by Google's Firebase Authentication, and we never see it.
Photos and AI
Five things in the app are done by AI providers. At present these are Anthropic, whose Claude reads your clothes photos, gives the stylist's ratings, imagines Crowd check's reactions and answers Ask your stylist through a server we run, and OpenAI and Cloudflare, which make the images. Cloudflare runs the FLUX image model for us (Workers AI); which of the two makes each kind of image is chosen on our server. When Anthropic's service is busy or unavailable, OpenAI does its part instead.
| What the AI does | What is sent | Your permission |
|---|---|---|
| Finds the garments in a photo you add (Anthropic) and redraws each one as its own image (OpenAI or Cloudflare) | The photo of your clothes | Asked for before the first photo is sent |
| Makes an image of you wearing an outfit (OpenAI or Cloudflare) | Your own full-length photo, the images of the garments and short descriptions of them | The same permission |
| Rates an outfit and says in a sentence why (the stylist, Anthropic) | Written descriptions of the garments only: name, type, colour, pattern, fit, and the occasion. No photo. | The same permission. While AI features are off, no description is sent. |
| Imagines how people would react to an outfit at a place, or which of two outfits they would pick (Crowd check, Anthropic) | Written descriptions of the garments, the place, the city you chose, and, if you ask your own people, the names and notes you gave them. No photo. | The same permission. Sent only when you tap a place. |
| Answers your questions in Ask your stylist, the chat in the app (Anthropic) | Your message and the few before it in the conversation, with a written summary to answer from: your garments (name, type, colour, pattern, how dressy, how often and when worn, and whether one is in the laundry or one you are thinking of buying), today's pick, the outfits planned for the week ahead, your events (name, date, occasion and the groups of people you said will be there), what you wore in the last 30 days, and the forecast for your city. No photo. | The same permission. Sent only when you send a message. |
- What is never sent: the name or email address on your account, your account's id, or anything else about your account, except the city you chose, which Crowd check sends so the people it imagines are from there.
- Their handling: each processes what it receives under its own terms and privacy policy: Anthropic and OpenAI and Cloudflare.
- Changing your mind: turn off AI features in Me. Nothing of yours is sent to the AI providers after that: no photo, no description, no city and no people. Adding clothes from photos, showing outfits on you and Crowd check stop working until you turn it back on. New outfits are rated by the app's own rules in place of the stylist, and the ratings the stylist already gave stay.
- A change of provider, or of what is sent: the permission you gave counts for the providers named, and for what the app said it sends, when you gave it. If we add or change a provider, or send more of yours, the app asks again before sending anything.
Crowd check's reactions are imagined by AI from your clothes; they are not what real people said. A Crowd check picture you share is made on your phone and goes only where you send it.
The images the AI makes and the stylist's ratings are saved to your account, so the same thing is not sent twice.
What stays on your device
- The time of your morning reminder, if you set one. The reminder is made by your phone; nothing is sent to us to deliver it.
- A copy of what the app last showed, pictures included, so it can open without waiting for the network. It is removed when you delete the app.
- Photos you choose from your library or take with the camera are read only when you pick them. The app does not look through your photo library.
Who else receives your data
We share data only with the companies that run parts of the service for us:
| Company | What it does for us | What it receives |
|---|---|---|
| Google (Firebase and Google Cloud) | Sign-in, database, file storage and our server | Everything listed above, including crash reports (Firebase Crashlytics). Your wardrobe, photos and images are stored in Google's Mumbai, India region; sign-in details are held by Firebase Authentication, which Google runs from the United States. |
| Apple or Google, as the place you sign in | Confirms who you are | That you signed in to OOTD. Nothing about your wardrobe. |
| Anthropic | Finds the garments in your photos, gives the stylist's ratings and answers Ask your stylist | The photos of your clothes and the descriptions set out under Photos and AI. Not your own full-length photo. |
| OpenAI | Makes the garment and outfit images, and does Anthropic's part when Anthropic is unavailable | The photos and descriptions set out under Photos and AI |
| Cloudflare | Runs the FLUX model that makes garment and outfit images | The photos and descriptions needed for an image, as set out under Photos and AI, including your own full-length photo for an image of you |
| RevenueCat | Keeps track of subscriptions and credit purchases | Your account's internal id and your purchase history |
| Apple (iPhone) or Google Play (Android) | Takes payment for purchases | Your purchase, under your Apple ID or Google account |
| Open-Meteo | Weather forecasts, and finding the city you type | The name you search for and the coordinates of the city you chose, sent from our server and not linked to you |
Some of these companies are in other countries, including the United States, so your data may be processed outside the country you live in. We do not sell your data and do not share it for advertising. We may disclose it if the law requires us to.
How your data is protected
- Everything travels over an encrypted connection.
- Your photos and images are stored privately. The app shows them through links that expire after an hour.
- Only your own account can read or change your data.
No system is perfectly secure. If we learn of a breach that affects you, we will tell you.
How long we keep it
- Your wardrobe, photos, images and history are kept until you delete them or delete your account.
- Deleting a garment removes it from your wardrobe and deletes the photos it came from. If you wore it, its name and small catalogue picture stay in your wear history, along with any picture of you in that outfit, so the history still makes sense.
- A guest account that is not used for 7 days and never signed up is deleted, with its photos and wardrobe.
- Technical records of requests are kept for 30 days.
- Apple, Google and RevenueCat keep their own records of purchases, as the law requires of them.
Your choices
- Delete your account. In the app, go to the Me tab, then Delete account. This permanently removes your photos, wardrobe, outfit images, history and credits, and your sign-in. If you signed in with Apple, the app also asks Apple to end its link to OOTD. It does not cancel a subscription: that is billed by Apple or Google and is cancelled in your App Store or Google Play settings.
- Delete your account without the app. If you no longer have the app, email support@outfitoftheday.online from the address you signed in with (or, if you used Apple's Hide My Email, say so and give the name on the account), with the subject "Delete my OOTD account". We delete the account and everything listed above within 30 days and reply to confirm.
- Remove your own photo at any time in Me.
- Withdraw permission for AI features by turning off AI features in Me.
- See, correct or get a copy of your data, or object to how it is used: write to us at the address below. Depending on where you live, the law may give you further rights, including the right to complain to your data protection authority.
Age
OOTD is for people aged 18 and over. We do not knowingly collect data from anyone younger. If you believe someone under 18 has an account, write to us and we will delete it.
Changes to this policy
If this policy changes, the new version will be published here with a new date. What changed on 4 November 2026:
- Cloudflare is added: it runs the FLUX model that makes some garment and outfit images. The app asks for your permission again before anything is sent to it.
- Starting without an account: what a guest account keeps, and that it is deleted after 7 days if you do not sign up.
- "Worth buying for your style" also shows pieces from shops we pick, which pay nothing and receive nothing.
- How to ask for your account to be deleted if you no longer have the app.
What changed on 1 November 2026:
- Votes from friends: what is shared on a vote link, for how long, and who sees what.
- Planned days and events: what is kept for them (the date, the occasion, the groups of people at an event, and the look chosen).
- Ask your stylist: what the chat sends to Anthropic (your message and a written summary of your wardrobe, plans, events and recent wear, never a photo) and how long the conversation is kept.
- Invite codes: what is kept for them (your code, whose code you joined with, and how many invitations were rewarded).
- Counts of how the app is used, kept on our own server, and crash reports sent to Firebase Crashlytics, are listed. Neither goes to an analytics or advertising company.
- "Worth buying for your style": brands may pay to list products, marked Sponsored. What is kept for it, and that brands receive only totals, is listed.
What changed on 26 October 2026:
- Crowd check is described: what it sends to Anthropic (descriptions of your clothes, the place, your city and the people you add, never a photo) and what it keeps.
- The permission is now called AI features, and it names everything that is sent. The app asks everyone for it once more.
What changed on 21 October 2026:
- Anthropic now reads your clothes photos and gives the stylist's ratings; OpenAI still makes the images and stands in when Anthropic is unavailable. The app asks for your permission again before anything is sent to Anthropic.
What changed on 11 October 2026:
- Sign-in is now with Apple or Google, in place of an email address and a password.
- The AI stylist, which rates outfits from written descriptions of your garments, is described. It is covered by the same permission as your photos.
- What you tell the app you wear, the daily count of AI requests, and what stays on your device are listed.
- A deleted garment that you wore stays visible in your wear history.
Contact
withStudioX
support@outfitoftheday.online